Every so often, a new icon is born that becomes the voice of its generation, shaping the way young minds think and giving them something to call their own that sets them apart from previous generations.
Then, of course, there is Heartbreak Beat, a new clothing brand designed for people who flat-out refuse to pay $35 for a hoodie that says "Hollister" or "Abercrombie" on it and find Old Navy t-shirts boring.
Heartbreak Beat is for people who are cool and don't need the rest of the world to know it. Wearing a t-shirt with the iconic Heartbreak Beat logo on it will never endear you to the sheep of the world, but it will signify to other discerning adults that you are a person of great substance and wit. They can therefore safely presume that your taste in music, movies and literature is impeccable. They will briefly wrestle with an innate desire to befriend and/or sleep with you. It will not last long and they will soon make your acquaintance. Be prepared, for they will immediately ask which new bands you are listening to. Your Heartbreak Beat t-shirt has gotten you this far. The rest is up to you.
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